Privacy Policy
Pro Image Sports | Effective date: April 19, 2026 | Last updated: April 19, 2026
Summary: We collect information you give us and data about how you use our site. We use it to operate our business and, only with your explicit consent, for analytics, marketing, and behavioral tracking. We do not sell your personal information. California residents have specific rights under CIPA, § 638.51, and the CCPA/CPRA — see Section 9. Questions: support@proimagesports.com.
Notice to California Residents: This website previously used session replay and behavioral tracking technology. We have updated our practices. We no longer use any session replay or behavioral tracking technology on this website. Your rights under the California Invasion of Privacy Act (Cal. Penal Code § 630 et seq.), § 638.51, and the California Consumer Privacy Act (Cal. Civil Code § 1798.100 et seq.) are described in full in Section 9 below.
1. Who We Are
Pro Image Sports (“we”, “us”, “our”) operates www.proimagesports.com and related retail locations. We are the data controller for the personal information described in this policy.
Privacy Contact:
Pro Image Sports — Privacy Team
Address: 1310 W 233 N Ste 200 Centerville, UT 84014
Email: support@proimagesports.com
Phone: 801-296-9999
2. Information We Collect
2.1 Information You Provide
- Account & order data: name, email, billing/shipping address, phone, and payment information.
- Communications: messages sent via contact forms, email, or customer service channels.
- Promotions: email address when you sign up for newsletters or contests.
2.2 Information Collected Automatically
- Device & log data: IP address, browser type, OS, referring URLs, pages visited, and timestamps.
- Cookies & similar technologies: see Section 5 (Cookie & Tracking Notice).
- Location data: general geographic location inferred from IP address.
2.3 Information from Third Parties
- Payment processors (e.g., Stripe, PayPal) share transaction confirmation data.
- Social platforms may share profile data if you use social login.
- Advertising partners may share aggregated or pseudonymous audience data (only after your consent).
3. How We Use Your Information
| Purpose | Legal Basis (GDPR) | CCPA Category |
|---|---|---|
| Process orders; manage your account | Contract performance | Commercial information |
| Respond to customer service requests | Contract / Legitimate interests | Identifiers |
| Send transactional emails (confirmations, shipping) | Contract performance | Identifiers |
| Send marketing emails (with opt-in or opt-out available) | Consent / Legitimate interests | Identifiers |
| Improve site functionality | Legitimate interests | Internet activity |
| Analytics (aggregate, anonymized) — consent required | Consent | Internet activity |
| Targeted advertising — consent required | Consent | Internet activity; Inferences |
| Fraud prevention & security | Legitimate interests / Legal obligation | Identifiers |
| Comply with legal obligations | Legal obligation | All categories as required |
4. How We Share Your Information
We do not sell your personal information.
- Service providers (payment, email, shipping, hosting) — bound by contract to use data only for our benefit.
- Analytics partners (e.g., Google Analytics) — only after consent.
- Advertising partners (e.g., Meta, Google Ads) — only after consent.
- Legal / regulatory authorities when required by law or to protect our rights.
- Business successors in the event of a merger or acquisition, with notice to you.
5. Cookie & Tracking Notice
5.1 What Are Cookies?
Cookies are small text files placed on your device by websites you visit. We also use related technologies such as web beacons, pixel tags, and local storage (collectively “cookies”).
5.2 Our Consent Approach
Explicit opt-in consent required for all non-essential tracking. We do not set any non-essential cookies or activate any analytics tool until you give affirmative consent through our cookie banner. You may update or withdraw consent at any time via the “Cookie Preferences” link in our footer.
5.3 Cookie Categories
| Data table Category | Purpose | Examples | Consent? | Duration |
|---|---|---|---|---|
| Strictly Necessary | Core site functions: login, cart, security | Session ID, CSRF token, cart token | No — always active | Session / ≤ 30 days |
| Analytics & Performance | Aggregate, anonymized traffic measurement | Google Analytics (_ga, _gid) | Yes | Up to 2 years |
| Marketing & Advertising | Targeted ads; campaign measurement | Meta Pixel (_fbp), Google Ads (IDE) | Yes | Up to 2 years |
| Functional | Enhanced features: live chat, embeds, preferences | Chat session IDs, language prefs | Yes | Varies |
5.4 Managing All Cookies
- Banner: Click “Cookie Preferences” in the site footer to update your choices at any time.
- Browser: Most browsers allow you to block or delete cookies; note this may impair site functionality.
- Opt-out tools:
- Google Analytics Opt-out
- Digital Advertising Alliance Opt-out
- Network Advertising Initiative Opt-out
6. Data Retention
We retain personal information only as long as necessary for the purposes described here or as required by law. Order records are retained for 10 years. Marketing data is retained until you unsubscribe or request deletion.
7. Security
We implement industry-standard technical and organizational measures to protect personal information, including SSL/TLS encryption in transit and access controls for data at rest. No method of internet transmission is 100% secure. We notify affected users in the event of a data breach as required by law.
8. Children's Privacy
This website is not directed to children under 13. We do not knowingly collect data from children. Contact us immediately at support@proimagesports.com if you believe a child has submitted personal information.
9. California Residents — Your Rights
9.1 California Consumer Privacy Act / CPRA (Cal. Civil Code § 1798.100 et seq.)
California residents have the right to:
- Know — what categories and specific pieces of personal information we collect, use, disclose, and share.
- Delete — request deletion of personal information we hold, subject to exceptions.
- Correct — request correction of inaccurate personal information.
- Opt out of sale/sharing — we do not sell personal information; you may opt out of behavioral advertising by withdrawing cookie consent.
- Limit sensitive data use — request limitation of use and disclosure of sensitive personal information.
Non-discrimination — we will not discriminate against you for exercising any of these rights.
To exercise these rights, email support@proimagesports.com or call 801-296-9999. We will verify your identity and respond within 45 days (extendable by 45 days with notice). You may designate an authorized agent by providing written authorization.
9.2 California Invasion of Privacy Act — CIPA (Cal. Penal Code § 630 et seq.)
CIPA prohibits the unauthorized interception of electronic communications and the unauthorized reading or learning of the contents or meaning of any message, report, or communication. We take the following steps to comply with CIPA:
- We no longer use session replay technology.
- You may refuse or withdraw consent at any time; refusal has no effect on your ability to use our site.
9.3 Pen Register / Trap-and-Trace — Cal. Penal Code § 638.51
California Penal Code § 638.51 prohibits installing or using a pen register or trap-and-trace device without a court order or the consent of the person whose information is being collected. We do not use any technology that could constitute a pen register or trap-and-trace device.
If you have concerns about how your data was collected in the past, or wish to exercise any of the rights described above, please contact us at support@proimagesports.com.
10. Rights for All Users
Regardless of location, you may:
- Access, correct, or request deletion of your personal information by contacting us.
- Unsubscribe from marketing emails via the link in any email we send.
- Update cookie and tracking preferences at any time via the “Cookie Preferences” link in our footer.
11. Third-Party Links
Our site may link to third-party websites. We are not responsible for their privacy practices. Review each site’s privacy policy before sharing personal information.
12. Changes to This Policy
We may update this policy when our practices change or laws require. Material changes will be noted with a revised effective date. Where appropriate, we will notify you by email or by a prominent notice on the site.
13. Shipping Protection (Package Protection) Fee
To help protect against issues such as lost, damaged, or stolen packages during transit, Pro Image Sports now offers an optional Shipping Protection service. This service is provided by a third-party partner and is separate from standard carrier liability.
- Default Setting: During checkout, the Shipping Protection option will be selected by default. If you do not wish to purchase the protection, you may opt out by unchecking the box before completing your order.
- Opt-Out At Any Time: You may decline Shipping Protection on a per-order basis — simply uncheck the selected box at checkout. If you complete your order with the box checked, the fee will apply.
- What It Covers: Shipping Protection covers loss, theft, or damage occurring while the package is in transit — from the time the package leaves our warehouse until it is delivered to you. Coverage is subject to the terms of the third-party provider’s policy (e.g., claim filing procedures, time limits for claims, etc.)
- Separate from Shipping or Handling Charges: The Shipping Protection fee is an optional service fee and is distinct from any shipping or handling charges; you may still pay for shipping even if you opt out of the protection.
- Liability Without Protection: If you decline Shipping Protection, you acknowledge that Pro Image Sports — and our carriers — are not responsible for packages lost, damaged, or stolen in transit.
- Disclosure & Transparency: We strive to be transparent about all charges. The Shipping Protection fee will appear clearly in your order summary at checkout, with a description of the service and the amount.
By placing an order with Shipping Protection selected, you agree to the terms and conditions of the third-party provider and acknowledge that the fee is optional and fully disclosed during checkout.
14. Contact Us
Pro Image Sports — Privacy Team
Address: 1310 W 233 N Ste 200 Centerville, UT 84014
Email: support@proimagesports.com
Phone: 801-296-9999
